How to improve your landing page conversion rates
Getting a landing page to convert doesn't depend on the tools you used to build it, it doesn't matter if you used Wordpress, Joomla, Drupal or wrote the code. We tell you what matters.
Alright, you’ve created an amazing website. Now, let’s tackle the challenge of driving traffic and boosting sales.
Don’t fret!
Reflect on your achievement so far: crafting an appealing website that nudges users towards purchasing your products and services.
However, there are still 5 crucial steps, in our view, to elevate your website traffic and transform it into a revenue-generating powerhouse.
1. Optimize loading speed
Google places great importance on website loading speed and its impact on SEO. Websites that load slowly on mobile devices often experience lower SEO rankings.
Google evaluates your website’s performance on a scale from 0 to 100.
- 0-49, poor
- 49-85, acceptable
- 85-100, excellent
A poor mobile speed score can adversely affect your SEO ranking.
To optimize loading speed:
- Remove unused code, especially code that impedes initial rendering.
- Compress multimedia files and serve them efficiently.
- Ensure proper management of your web server.
Before proceeding, you may want to check your website’s loading speed.
🚀 Let us improve your conversion rates
We create a website optimized to increase your traffic and conversions or we review your current one and give you our opinion with no strings attached!
2. Make your design responsive and intuitive
Given that 60.67% of internet users browsevia a mobile phones, it’s imperative to optimize your website for mobile devices using responsive web design.
Responsive design ensures your website adapts seamlessly to various screen sizes and orientations. Additionally, prioritize intuitive navigation to enhance user experience (UX).
Imagine walking into a disorganized bar—bartender in the bathroom, drinks in the lobby, and tables in the basement. Unlikely you’d return, right?
Similarly, users must easily locate your products/services and understand the next steps. Implementing intuitive navigation and responsive design fosters a pleasant user experience, boosting sales and encouraging return visits.
3. Enhance your calls to action (CTAs)
CTAs are buttons or links with text that prompt user action. Avoid mundane CTAs. Instead of “Buy” try “Start enjoying [product]” to engage users and increase click-through rates.
4. Provide relevant and useful content
Creating high-quality, relevant content improves your website’s visibility, driving more organic traffic and reaching a broader audience. It also establishes authority and builds trust with your audience, increasing conversions and customer retention
Content reigns supreme online. Google prioritizes high-quality, relevant content amidst the digital noise generated by AI.
While AI can aid content creation, ensure a human touch in the final output. Use AI for inspiration, topic selection, or error correction, then enlist a specialized writer from platforms like Fiverr or Upwork.
5. Conduct A/B testing
Utilize A/B testing to gauge the effectiveness of your web strategy.
A/B testing leads to improved conversion rates by identifying what design or content changes drive more engagement.
Compare two versions of your website to analyze user behavior, enhancing sales by refining design or text based on user preferences.